Category Management

We have in-depth first hand experience of Category Management and have led projects as Category Captains for major international retailers.

We work with you to:

  • Define the category
  • Identify its role
  • Set category goals
  • Produce a category plan
  • Implement category management principles
  • Measure category performance

Our scope of expertise ranges from market assessment through to the implementation of category management principles and all the activities in between.

CatMan Activities

The range of the CatMan activities that we undertake as part of a complete programme, or that we can assist with as part of a smaller project are

  • Advertising / PR
  • Benchmarking
  • Category Definition
  • Category Role
  • Category Planning
  • Communication
  • Merchandising
  • Packaging
  • Point of Purchase
  • Performance
  • Promotion
  • Range Planning
  • Range Reviews
  • Sales Force
  • Service Levels
  • Space Management
  • Supply Chain
  • Website